"Marketing Automation" is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management."

When marketing automation is done right, your marketing simply becomes more effective and profitable. Your current processes work more efficiently and consistently. Your ability to analyze and adapt your marketing efforts increases. The ability to use information from across the enterprise will help you make more money.

Marketing automation will improve your campaign management. You'll improve your segmentation and email creation, and you'll be able to track your campaigns across multiple channels.

Marketing automation will also help you generate more and better leads. You will be able to prioritize your leads and act on them so conversion rates and profitability go up.

Marketing automation delivers information from all your customer touch points. This includes critical touch points like fulfillment and invoicing. At every point you'll be able to personalize the contact and increase the odds that your customer will remain happy and loyal.

Our experienced consultants know that there's more to Marketing Automation than sophisticated functions. We'll make sure your system is easy to work with and that it meshes with your current systems like Microsoft Office or Lotus Notes.

For more information please contact Pete Martin at (216) 674-9070 or by e-mailing pmartin@entrypointconsulting.com.